A Fast-Casual QSR Concept by Fabio Viviani Hospitality for Elior North America

Welcome to PRIMI, the ultimate pasta destination built for the speed and rhythm of campus life. Created by Fabio Viviani Hospitality in collaboration with Elior North America, PRIMI is a fast-casual concept that brings the soul of Italian pasta culture to high-energy university environments, without the wait, the formality, or the fuss.

In Italian dining, “primi” means first courses, the warm, rich, and satisfying pasta dishes that start a meal off right. At PRIMI, we’ve taken that core idea and transformed it into a customizable, high-volume experience that delivers real flavor and serious comfort in just a few minutes.

Here’s how it works: students start with their favorite pasta, think rigatoni, penne, fusilli, or a rotating seasonal shape, and pair it with one of our signature sauces. Whether it’s creamy Alfredo, classic marinara, spicy arrabbiata, basil pesto, garlic butter, or our signature vodka sauce, each bowl is layered with bold flavor and made fresh to order. Add a sprinkle of grated cheese, red pepper flakes, or a drizzle of olive oil, and it’s ready to go, fast, hot, and satisfying.

We also feature oven-baked options like pasta al forno with bubbly melted cheese, limited-time specialty sauces, and “combo of the day” bowls that rotate with the seasons and campus events, keeping the menu exciting without overcomplicating operations. It’s Italian flavor made simple and craveable, designed to move quickly and keep students coming back.

The atmosphere is clean, modern, and high-energy. Open kitchen, quick service line, efficient flow. PRIMI doesn’t slow you down, it gives you what you want, when you need it, with consistency that works at lunch, dinner, or late-night.

Backed by the culinary credibility of Chef Fabio Viviani, PRIMI carries brand power and buzz from day one. It’s a concept that feels familiar yet fresh, with strong visual appeal and high repeat value, perfect for busy students looking for something fast, warm, and full of comfort.